Board Approach

A Unique Partnering Approach
to Private and Family Board Effectiveness

Welcome to Board Approach

We deliver a proven Board methodology that assists private and family companies who are ready to shape and map out their business future.  We bring our successful track record, wisdom, and proven Board leadership methodology to each trusted relationship.

Our team deeply understands family and privately owned businesses.

We understand that evolving your business to the next stage of its lifecycle should be a considered journey, and we are there as your partner and mentor throughout, ensuring you learn to work “on it, not in it”.

We believe that building an effective Board is at the core of setting a business up for a successful strategic exit or transition to the next generation.

By appointing an independent chair who has walked this path before, we will shape strategy, address gaps in capability, ensure transparency in data, build successorship, drive growth initiatives, and deliver the desired exit strategy for your company.

Our Team

Board Approach provides access to its stable of high calibre Directors who are not traditionally able to be accessed by the private mid-market: a point of difference and key success factor in successfully applying the Board Approach in your business

Michael Givoni Head shot board approach

Michael Givoni,
Director

Michael’s career sweet spot is establishing and chairing boards for large private and family-owned businesses. “I feel privileged to help others improve their lives and call them friends”. 

Steven Lipchin Head shot board approach

Steven Lipchin,
Director

Steven brings Board experience from over thirty private companies. He specialises in helping “big little companies” on their journey toward becoming “little big companies”.

Michelle Coleman,
Director

Michelle is passionate about delivering revenue growth for small businesses by developing winning strategies, leveraging the latest digital tools and cultivating high-performing teams.

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Our Directors

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Services

The team at Board Approach provide:

  • Chair Placements
  • Board Effectiveness
  • Board Tools
  • Growth Plan
  • Exit Options and Execution
  • Intergenerational Transition
  • Equity or Debt Raising

Case Studies

See below some sample case studies from Boards chaired by one of the founders, Michael Givoni using the methodology outlined in his recently published book: Uncommon Sense


The board identified that a staged exit or sell down of the families equity was the best option to allow the business to continue to grow beyond its family business heritage. We recruited a seasoned CEO, who had a solid reputation within the investment community, to navigate the business through an inevitable transaction.

In 2015, two PE firms (Square Peg and Five V) invested in the business, and the business continues to go from strength to strength to this day.


Although Dutt is a well led and managed business, the transport industry is not necessarily seen as a priority market for the investment community. Therefore, in Michael’s role as Chairman, he identified that the best way of achieving the family objectives of a seamless exit was a leveraged management buyout, backed by a PE firm or family office.



Once the Board addressed the executive bench strength issues, we were then able to focus on business growth objectives and store rollout. By 2021, RSEA had built a network of over 70 stores and acquired a business to fast track entry into New Zealand. The business continues to go from strength to strength.

Maltra Foods

The Board set an objective of having 50% of revenue from branded products within 5 years with less reliance on contract manufacturing (at the time in 2019, branded products were less than 20%). 

The business is on track to achieving this branded target which will underpin sustainability of the business for many years to come.

Start making better
business decisions.

With Board Approach

Contact

35 Market St

South Melbourne

Victoria 3205

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Uncommon Sense: The Roadmap to a Great Business Board by Michael Givoni

The Roadmap to a Great Business Board’, details how private and family-owned businesses can best instigate and sustain highly effective boards which add enormous value through critical phases in the life cycle of their business.

With a track record of driving profitable business growth, author Michael Givoni is an experienced board chairman and big-picture thinker who unites people to solve problems and work towards clear end goals.


Case Study

In 2002 The Board was approached to mentor the founders.  At this stage, their business had one major client – Crown Casino. The founder had taken over management of his father’s medical practice in Prahran, Victoria, and he had a vision of selling medical support services to major corporate businesses.

These services would include pre-employment medical examinations, offering a preferred network of doctors for the workplace, injury management and on-site vaccination services.  Our meetings started casual, as mere coffee meetings and then the strategy evolved from there.

As the business grew, a strong focus of our discussions was on the founder strengths, which were in business and product development.  This triggered a broader discussion around how to recruit a team for him that would complement these strengths. A breakthrough the business experienced, in a product development sense, was an outsourced product that UHG developed for the insurance market, known as independent expert reports (effectively medical reports prior to placing life insurance policies).

The IT systems developed by the founder’s team dramatically fast-tracked the previously slow in-house processes used by the major insurance companies.

Over the next decade, the business saw exponential growth. The founder supported by the Board, then identified that the development of the IT platform was the critical key competency that enabled UHG to develop a platform that built a bridge between the large corporates and medical professionals.

Over time, the Board evolved with the business model and attracted highly credentialed members, such as David Thodey (ex-Telstra CEO) and Andrew Basset (ex-Seek founder and CEO).  Additionally, the founder talented wife and business partner took on more management responsibilities, given her legal and project management expertise.

The Board identified that a staged exit or sell down of the founder’s equity was the best option to allow the business to continue to grow beyond its family business heritage. We recruited a seasoned CEO, who had a solid reputation within the investment community, to navigate the business through an inevitable transaction.

In 2015, two PE firms (Square Peg and Five V) invested in the business, and the business continues to go from strength to strength to this day.


Case Study

Dutt was a family-owned business by the Thomas family. Graham Thomas funded the establishment of the business back in 1988, albeit for most of the last 20 years the business had been led by its dynamic CEO Peter Davies. Given the strong capabilities of the CEO, by the time Michael was invited onto the Board in 2016, Graham Thomas no longer had any day-to-day responsibilities. Michael was invited onto the Board with a view to assisting the Thomas family sell the business, given Graham’s ailing health. Tragically Graham passed away, and the trustees were keen to fast track the objective of securing a transaction.

Dutt is a unique niche transport and logistics business. Its core market is the retail sector, servicing businesses with large store networks. Dutt provided a one-stop managed service, that fast tracks the store fit out and relocation process for these retail chains. Clients such as Coles, Cotton On, Louisa and Seven11 see Dutt as an extension of their store design and project management team due to Dutt’s successful business operations.

Although Dutt is a well led and managed business, the transport industry is not necessarily seen as a priority market for the investment community. Therefore, in Michael’s role as Chairman, he identified that the best way of achieving the family objectives of a seamless exit was a leveraged management buyout, backed by a PE firm or family office.

The Thomas family and the estate trustees worked proactively with Michael and the Board to execute Michael’s recommendations. As chairman, Michael’s role was to lead the sale process and after speaking to several parties, he identified the appropriate equity partner Cape Ventures, who in turn backed 4 members of the management team to purchase the business.

A key skill of the new equity partner was securing the current debt structure, which was skilfully achieved via the tier one bank, CBA.

The Dutt business can now continue with a change of ownership being affected seamlessly with no negative impact on customers or staff. The Board and chair as a trusted adviser to the family has a key role to play in ensuring all stakeholders are fully informed and treated ethically and fairly.


Case Study

RSEA is a chain of stores and B2B business in the safety sector. It’s core business is safety clothing and PPE (gloves, goggles, hard hats). The business founder, Brandon Chizik, was the driving force and key entrepreneur, his vision was to be the market leader in the safety gear space in Australia.

When Michael was invited onto the Board in 2013, the business had 20 stores and the majority owner was Champ. Brandon had a large stake, but the deal structure was not the best, and his motivation was waning. To the credit of Champ ventures, they added Greg Smith to the Board, who together with Michael, provided the support and consistent messaging necessary for Brandon to focus back on building the business and away from shareholder ownership distractions.

Michael built a relationship of trust with Brandon and helped him identify his overarching objectives, one of which was to be a long-term business owner and business builder. This was a 15 year not a 5-year plan. Given Brandon’s objectives, they were somewhat at odds with traditional private equity horizons of 5 to 7 years. In order to transform the business, the store network needed to grow from 20 stores to well over 100, and the safety clothing brands needed to be developed and owned by RSEA, rather than RSEA being purely a wholesaler of other well-known brands. The development of in-house brands which RSEA have done excellently takes time and working capital. To Brandon’s credit and some strong encouragement from the Board, we needed to refresh and upskill the team around Brandon. This has been a critical success factor.

We call it over recruiting rather than under recruiting. Entrepreneurs can sometimes struggle with this, given the short-term costs involved. The other key requirement was to allow Brandon and the new management team to be locked in for the long term and to address the need to move from minority to majority ownership. With the support of Champ, who had been invested for over 5 years, we were able to secure the best fit for RSEA going forward, in the form of ICG, a UK owned group led by Ryan Shelswell. ICG were uniquely placed to provide both a debt and equity package that allowed Brandon and the team to move to majority ownership.

Once the Board addressed the executive bench strength issues, we were then able to focus on business growth objectives and store rollout. By 2021, RSEA had built a network of over 80 stores and acquired a business to fast track entry into New Zealand. The business continues to go from strength to strength.

Maltra Foods

Case Study

Maltra Foods is a family-owned contract manufacturer. It’s core products are dry processed food items such as hot chocolate mix, chai latte, cake mix and sports supplements. The founder Greg English and his tax adviser Steve Shadur met with Michael in 2016 to discuss the establishment of a Board.

The key objective was to surround Greg’s two sons, Jack and Roman with the appropriate resources to ensure the sustainability of the business from one generation to the next. Fortunately, the two lads had different but complimentary skill sets. Jack in sales and marketing, whereas Roman was in production and associated systems.

The tax adviser Steve, founder Greg and the two sons were the Board. Michael chaired the meetings as the true and sole independent. The first and often fundamental appointment to assist any Board to evolve professionally is a CFO. To the credit of the Maltra team, we recruited externally and found an excellent candidate Ian, who is still on the Board today. The CFO also becomes the company secretary more often than not. This ensures minutes and actions of Board meetings are properly tabled. Additionally, the CFO was responsible for the timely tabulation and distribution of Board papers.

One of the critical goals that Michael set for the business related to the core business model of contract manufacturing. The contract manufacturer is producing more often than not the formula developed by the end customer, so in many respects, you are a price taker and if the end customer is a conglomerate or multinational, there is inequality of bargaining power. Therefore, the Board set a goal in 2016, that Maltra needed to build its own suite of brands. The cornerstone brand was Arcadia, known for its range of chai lattes. The Board set an objective of having 50% of revenue from branded products within 5 years with less reliance on contract manufacturing (at the time in 2019, branded products were less than 20%).

The business is on track to achieving this branded target which will underpin sustainability of the business for many years to come.