Michelle Coleman
Director
Michelle is passionate about leveraging organisations’ unique strengths to fuel their growth. A former journalist, she has held leadership positions in a wide variety of private, public and not-for-profit organisations. Recent roles include Chief Sales and Marketing Officer in a healthcare not-for-profit and Head of Marketing and Customer Service at a global edtech company ranked by the AFR in 2020 as Australia’s 38th fastest growing company.
Michelle has an innate ability to understand what makes the customer tick, is passionate about developing “blue ocean” strategies, and enjoys the challenge of leveraging the latest martech tools to drive revenue.
She holds a Master of Marketing from Monash University and had a successful earlier career in journalism and publishing.
See below some sample case studies from Boards chaired by one of the founders, Michael Givoni using the methodology outlined in his recently published book: Uncommon Sense
The board identified that a staged exit or sell down of the families equity was the best option to allow the business to continue to grow beyond its family business heritage. We recruited a seasoned CEO, who had a solid reputation within the investment community, to navigate the business through an inevitable transaction.
In 2015, two PE firms (Square Peg and Five V) invested in the business, and the business continues to go from strength to strength to this day.
Once the Board addressed the executive bench strength issues, we were then able to focus on business growth objectives and store rollout. By 2021, RSEA had built a network of over 70 stores and acquired a business to fast track entry into New Zealand. The business continues to go from strength to strength.
The Board set an objective of having 50% of revenue from branded products within 5 years with less reliance on contract manufacturing (at the time in 2019, branded products were less than 20%).
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